Tuesday, November 27, 2012

Business Buzz 66: Business Opportunities Weblog: DNA You Can Play With

Business Buzz 66
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Business Opportunities Weblog: DNA You Can Play With
Nov 27th 2012, 14:28

Business Opportunities Weblog
The original blog about business opportunities and business ideas for small business entrepreneurs
DNA You Can Play With
Nov 27th 2012, 12:52

How do you explain DNA to people who are less than interested? Make it fun, of course. Jun Axup, a biochemistry student, has made a DNA plush toy.

The hand-sized plush dolls look more like Saturday morning cartoon characters than anything Axup might encounter under a microscope while working on new cancer drugs.

The dolls are shaped like the molecular structures they depict, with letters indicating the locations of compositional hydrogen, nitrogen and oxygen atoms. Their colors — red, green, blue and black — match the fluorescent stains used to color the molecules during sequencing.

Magnets embedded at strategic locations allow the dolls to link up at the precise spots where the molecules naturally bind, and smiling faces in their centers give them an anthropomorphic quality.

"They are very soft and squishy," said Axup, 24. "Just like stuffed animals, there's an appeal for wanting to touch them."

Kickstarter video after the cut.

Photo from Biochemies

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